Take extra care with this because get people to type it into the google search and get exactly that on your page.
Unless you really are catering for an international audience, stick with you own language, or what about a second or third common language, at many. http://www.wirasinha.org/__media__/js/netsoltrademark.php?d=launchhappy.co%2Fguides%2Fchange-website-tab-name