RTB is a mean for publishers and advertisers to sell and buy ads facilitated by a supply-side platform. Such a platform connects publishers with multiple ad exchanges, demand-side platforms, and ad networks at the same time. Real-time bidding (RTB) and programmatic advertising are two terms that are often used interchangeably. https://tysonbnuyb.dgbloggers.com/28843196/eine-geheimwaffe-für-cpc-kosten-pro-klick